We're finalising recipes now. Waitlist members hear first and get first access.

Where will JuCo ship?

Delhi NCR first, then wherever the waitlist is biggest.

Real fruit, sparkling water and very little sugar. The full ingredient list goes up on launch day.

Drink JuCo · sparkling fruit soda · launching in Delhi NCR

We put the fun in functional.Taste first. Benefits built in.

Real fruit, real fizz, barely any sugar. The soda you'd pick anyway, made smarter.

Pick the launch flavour

Three flavours. You pick what ships first.

These are working recipes. Tap the one you'd buy and it goes in with your signup.

250ml canSparkling

Pink Guava + Lime

Sweet guava up front, sharp lime on the finish. The one we'd drink at the stall every night.

250ml canSparkling

Kokum + Citrus

The tangy purple fruit from the Konkan coast, made fizzy. Tastes like summer at your nani's.

500ml bottleLight fizz

Mango + Passion Fruit

Big, juicy and a little tropical. A bigger bottle for long afternoons.

Flavours and pack sizes may change before launch. Your votes decide.

What's inside

All of the fizz. A fraction of the sugar.

A typical cola carries around 10g of sugar in every 100ml. We're building JuCo to sit at 1.5 to 2g, and to taste like a treat anyway.

Real fruit does the heavy lifting. We'll publish the full ingredient list the day we launch.

Sugar per can

Serving250ml

1 cube ≈ 4g sugar

Typical cola~26g

JuCo (target)~4–5g

Cola figure is approximate, from common Indian labels (~10.5g/100ml). JuCo figure is our formulation target, not a final lab value.

Find the stall

Coffee now. JuCo next.

Delhi NCR marketsEve + wknd

This week's spot on Instagram

The story

Built from scratch. Funded by a coffee stall.

JuCo started with a simple annoyance: the drinks that taste great are loaded with sugar, and the ones that are good for you taste like homework. So we're making one that does both.

No investors, no factory yet. Evenings and weekends we run a coffee stall at Delhi NCR markets, and every cup sold goes into building JuCo. Follow along on Instagram for the kitchen trials, the taste tests and the mistakes.

Delhi NCR markets Evenings + weekends @drink_juco

The JuCo Journal

Know what you're drinking.

Plain-English reads on drinks, labels and habits. Not every one is about us.

Why your daily drink matters more than you think

The drink you repeat every day is worth choosing on purpose.

What is a functional beverage?

A plain-English guide to drinks that do more than taste good.

Replacing your coffee ritual without losing the ritual

Coffee is about the pause as much as the caffeine. Keep the pause.

Questions

Fair questions.

When can I buy it?

We're finalising recipes now. We won't promise a date we can't hit. Waitlist members hear first, and get first access.

Where will you ship?

Delhi NCR first. After that we go wherever the waitlist is biggest, so tell your friends in other cities.

What's in it?

Real fruit, sparkling water and very little sugar. We're still choosing the sweetener system, and the full ingredient list goes up on launch day.

What do I get for signing up early?

A founders' discount on your first order and our secret menu code. Both arrive by email before launch.

Be first to crack one open.

Join the waitlist