What is a functional beverage? A plain-English guide
28 September 2026 · JuCo Journal
A functional beverage is a drink formulated with ingredients such as fruit extracts, botanicals, vitamins or fibre, chosen for a purpose beyond hydration or flavour.
The category is broad, from fortified juices to herbal tonics. What matters is transparency: a clear ingredient list and honest, modest claims.
That is the standard we are holding JuCo to. Real ingredients, clearly listed, and no exaggerated promises. Note: this is general information, not medical advice.